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Our mission is to improve lives by providing dense, whole-food nutrition, using our evidence-based formulations and ingredient transparency to promote healthy living for all stages of life.

WHO WE ARE

Everyone has a story. Here’s VitalBody’s.

EMILY ANDRUS

Founder/President

I was born in Utah but have lived in Arizona since I was 10 years old. I am the youngest of five children. I was a tomboy at heart and grew up playing many sports including swimming and tennis. I started running track at the age of ten and qualified for both the Junior Olympics and Nationals before becoming a successful Division 1 track and field athlete. Serious health challenges forced me to drop out of college after I was diagnosed with Chronic Fatigue and Epstein Bar Virus.

MICHELLE BACARELLA

Chief Science Officer

Michelle Bacarella, MS RDN is a Registered Dietitian Nutritionist, food scientist and functional food formulator and the Chief Science Officer for VitalBody. Michelle received both my Bachelor of Science in Nutrition and Dietetics and a Master’s of Science in Clinical Nutrition from Arizona State University. While attending ASU, Michelle worked as a personal trainer and aerobics instructor, always looking to help others achieve optimal health and wellness.

JARED ANDRUS

Co-Founder/CEO

Michelle Bacarella, MS RDN is a Registered Dietitian Nutritionist, food scientist and functional food formulator and the Chief Science Officer for VitalBody. Michelle received both my Bachelor of Science in Nutrition and Dietetics and a Master’s of Science in Clinical Nutrition from Arizona State University. While attending ASU, Michelle worked as a personal trainer and aerobics instructor, always looking to help others achieve optimal health and wellness.

CHARLES GOFF

Vice President of Operations

Michelle Bacarella, MS RDN is a Registered Dietitian Nutritionist, food scientist and functional food formulator and the Chief Science Officer for VitalBody. Michelle received both my Bachelor of Science in Nutrition and Dietetics and a Master’s of Science in Clinical Nutrition from Arizona State University. While attending ASU, Michelle worked as a personal trainer and aerobics instructor, always looking to help others achieve optimal health and wellness.

LORI LANE-CHOULES

Co-Founder

Michelle Bacarella, MS RDN is a Registered Dietitian Nutritionist, food scientist and functional food formulator and the Chief Science Officer for VitalBody. Michelle received both my Bachelor of Science in Nutrition and Dietetics and a Master’s of Science in Clinical Nutrition from Arizona State University. While attending ASU, Michelle worked as a personal trainer and aerobics instructor, always looking to help others achieve optimal health and wellness.

EMILY ANDRUS

From working out 5 hours a day, to sleeping 18 hours a day, I was in desperate need to heal my body. At the time there was very little known about this autoimmune disorder. I felt like I had no viable options for a full recovery and did not want to rely on taking stimulant medications the rest of my life. Frustrated, I started to do my own research and attended seminars on how proper nutrition could heal the body. I quickly changed my diet, focusing on dense nutrition and it began to change my life significantly. After six months I had completely healed. Six years later, I was happily married, had just started a family, and was enjoying a successful career in the legal technology field, when I was faced with another life-changing health problem. I had started to become moody, emotional, lethargic and depressed so I went to the doctor and was diagnosed with Hashimoto’s Disease. There was also very little that was known about this autoimmune disorder and specifically how to treat this incurable disease. After nine months of endless testing, I was told that my only option for a “normal” life was to take prescription medicine. The limited quality of life, weight gain and emotional roller-coaster set me back on a course to heal myself. I returned to what I had learned earlier and strictly focused on a diet consisting of plant-based whole foods. Within 30 days, I started to feel significantly better. My test results substantiated that I had once again healed my body with dense nutrition. Having now struggled through several debilitating illnesses throughout my life, I realized that eating whole plant-based foods was the only way to heal the body naturally and achieve optimal health. I began doing research and quickly learned that all supplements being sold today are formulated with synthetic vitamins and minerals. It was at that moment that I realized that the only way to truly guarantee getting pure, nutritionally dense supplementation was to start my own company. I began to put together a group of industry experts and eventually created the VitalBody brand. As co-founder and president, I am thrilled and honored to be part of such a talented group of people. After years of research and development, endless formulating and product testing, the VitalBody team and I have developed what we believe are the purest and the most nutritionally dense whole food plant-based products in the world. I am the mother of four children, ages 16, 9, 3, and I also have a brand-new baby boy. When I am not running my boys to soccer practice, swim lessons or cuddling with my toddler, I love cooking, traveling, hot yoga and the many adventures I share with friends and family. My hope is that my story will inspire others who are dealing with similar issues. My message is that nothing is impossible and that if you want to live your best life, eat well, because you can achieve anything with optimal nutrition.

MICHELLE BACARELLA

Upon graduation, Michelle excelled as a nutrition counselor working with patients suffering from acute and chronic diseases. Michelle went on to become the Director of Research and Development at a nutritional supplement company, giving me the opportunity to expand my education researching the effects of food and phyto-nutrients on chronic disease. As Chief Science Officer at VitalBody, Michelle is able to combine my love of science and my extensive knowledge of phyto-nutrients to create an innovative line of products that bring an improved quality of life for those in need of dense nutrition to regain or obtain optimal health. Michelle finds it especially rewarding developing VitalBody’s plant-based products because they not only provide whole food, dense nutrition for the elite athlete but everyone from kids to the weekend warrior to even man’s best friend. Michelle is a member of the Academy of Nutrition and Dietetics, Central Arizona Academy of Nutrition and Dietetics, Dietitians in Integrative and Functional Medicine, Sports, Cardiovascular and Wellness Nutrition Dietetic Practice Group and the Collegiate and Professional Sports Dietitians Association.

JARED ANDRUS

From working out 5 hours a day, to sleeping 18 hours a day, I was in desperate need to heal my body. At the time there was very little known about this autoimmune disorder. I felt like I had no viable options for a full recovery and did not want to rely on taking stimulant medications the rest of my life. Frustrated, I started to do my own research and attended seminars on how proper nutrition could heal the body. I quickly changed my diet, focusing on dense nutrition and it began to change my life significantly. After six months I had completely healed. Six years later, I was happily married, had just started a family, and was enjoying a successful career in the legal technology field, when I was faced with another life-changing health problem. I had started to become moody, emotional, lethargic and depressed so I went to the doctor and was diagnosed with Hashimoto’s Disease. There was also very little that was known about this autoimmune disorder and specifically how to treat this incurable disease. After nine months of endless testing, I was told that my only option for a “normal” life was to take prescription medicine. The limited quality of life, weight gain and emotional roller-coaster set me back on a course to heal myself. I returned to what I had learned earlier and strictly focused on a diet consisting of plant-based whole foods. Within 30 days, I started to feel significantly better. My test results substantiated that I had once again healed my body with dense nutrition. Having now struggled through several debilitating illnesses throughout my life, I realized that eating whole plant-based foods was the only way to heal the body naturally and achieve optimal health. I began doing research and quickly learned that all supplements being sold today are formulated with synthetic vitamins and minerals. It was at that moment that I realized that the only way to truly guarantee getting pure, nutritionally dense supplementation was to start my own company. I began to put together a group of industry experts and eventually created the VitalBody brand. As co-founder and president, I am thrilled and honored to be part of such a talented group of people. After years of research and development, endless formulating and product testing, the VitalBody team and I have developed what we believe are the purest and the most nutritionally dense whole food plant-based products in the world. I am the mother of four children, ages 16, 9, 3, and I also have a brand-new baby boy. When I am not running my boys to soccer practice, swim lessons or cuddling with my toddler, I love cooking, traveling, hot yoga and the many adventures I share with friends and family. My hope is that my story will inspire others who are dealing with similar issues. My message is that nothing is impossible and that if you want to live your best life, eat well, because you can achieve anything with optimal nutrition.

LORI LANE-CHOULES

Upon graduation, Michelle excelled as a nutrition counselor working with patients suffering from acute and chronic diseases. Michelle went on to become the Director of Research and Development at a nutritional supplement company, giving me the opportunity to expand my education researching the effects of food and phyto-nutrients on chronic disease. As Chief Science Officer at VitalBody, Michelle is able to combine my love of science and my extensive knowledge of phyto-nutrients to create an innovative line of products that bring an improved quality of life for those in need of dense nutrition to regain or obtain optimal health. Michelle finds it especially rewarding developing VitalBody’s plant-based products because they not only provide whole food, dense nutrition for the elite athlete but everyone from kids to the weekend warrior to even man’s best friend. Michelle is a member of the Academy of Nutrition and Dietetics, Central Arizona Academy of Nutrition and Dietetics, Dietitians in Integrative and Functional Medicine, Sports, Cardiovascular and Wellness Nutrition Dietetic Practice Group and the Collegiate and Professional Sports Dietitians Association.

CHARLES GOFF

From working out 5 hours a day, to sleeping 18 hours a day, I was in desperate need to heal my body. At the time there was very little known about this autoimmune disorder. I felt like I had no viable options for a full recovery and did not want to rely on taking stimulant medications the rest of my life. Frustrated, I started to do my own research and attended seminars on how proper nutrition could heal the body. I quickly changed my diet, focusing on dense nutrition and it began to change my life significantly. After six months I had completely healed. Six years later, I was happily married, had just started a family, and was enjoying a successful career in the legal technology field, when I was faced with another life-changing health problem. I had started to become moody, emotional, lethargic and depressed so I went to the doctor and was diagnosed with Hashimoto’s Disease. There was also very little that was known about this autoimmune disorder and specifically how to treat this incurable disease. After nine months of endless testing, I was told that my only option for a “normal” life was to take prescription medicine. The limited quality of life, weight gain and emotional roller-coaster set me back on a course to heal myself. I returned to what I had learned earlier and strictly focused on a diet consisting of plant-based whole foods. Within 30 days, I started to feel significantly better. My test results substantiated that I had once again healed my body with dense nutrition. Having now struggled through several debilitating illnesses throughout my life, I realized that eating whole plant-based foods was the only way to heal the body naturally and achieve optimal health. I began doing research and quickly learned that all supplements being sold today are formulated with synthetic vitamins and minerals. It was at that moment that I realized that the only way to truly guarantee getting pure, nutritionally dense supplementation was to start my own company. I began to put together a group of industry experts and eventually created the VitalBody brand. As co-founder and president, I am thrilled and honored to be part of such a talented group of people. After years of research and development, endless formulating and product testing, the VitalBody team and I have developed what we believe are the purest and the most nutritionally dense whole food plant-based products in the world. I am the mother of four children, ages 16, 9, 3, and I also have a brand-new baby boy. When I am not running my boys to soccer practice, swim lessons or cuddling with my toddler, I love cooking, traveling, hot yoga and the many adventures I share with friends and family. My hope is that my story will inspire others who are dealing with similar issues. My message is that nothing is impossible and that if you want to live your best life, eat well, because you can achieve anything with optimal nutrition.